Ikea Innovates Again

Ikea, the Swedish furniture giant, has once again developed a new and innovative way to advertise their products.

A few months ago, CenterNetworks posted about Ikea’s ad campaign with Nils, a single guy living alone in his Ikea-furnished apartment while his every move was broadcast across the Internet. That was pretty wild, but I think Ikea’s latest innovation is even more ingenious (although it’s just as creepy and weird as the Nils concept).

Ikea has unleashed a new site called “Come Into the Closet” (warning – for some unknown reason, this site resizes your browser window). This campaign uses Adobe Flash to synchronize stop-action animation (with actors, not drawings) with any music thrown at it. The characters will move in sync with the beat of the music. What’s more, the movements actually seem to be controlled by pitch as well as rhythm.

Be sure to check it out. You can even upload your own tracks to see how the characters interact. I found that the movements almost begin to look like epliepsy when you upload a track with driving beats and very little silence.

One Response

  • admin

    ok that is awesome – i could spend an hour on that :)