Last week Jefferson Graham from the USA Today newspaper ran a column about search engine optimization. He spoke with master of all things SEO at Google, Matt Cutts. They also filmed a video together and I’ve embedded it below. It’s worth a watch if you are trying to optimize your Web site or blog. It’s just the basics but it’s something many of my clients don’t think about. Especially the part about making sure that you use the words you want to rank for on your page.