As I process more and more business cards over at my new startup, one thing I’ve noticed on (unfortunately) a regular basis are companies who haven’t setup their domain names properly. The company domain name works when you type the full “www.companyname.com” but if you only type “companyname.com” you get nothing. The errors range from a server error to a dns error.
For most hosts it takes only a minute to get the non-www domain working. Check out the search results on Google for information on how to set it up for your particular host. Even domain name providers like GoDaddy have instructions on setting up the non-www version.
Don’t lose traffic and more importantly potential customers because of something so simple!