A while back, Google unveiled a new feature in Gmail that automatically scans the message currently being viewed, checks for a date and time in the message body, and, if found, adds a link allowing you to add the item directly to your Google Calendar (as shown in the image on the right). Lately, I’ve noticed that that algorithm has improved greatly. I used to see the “Add to calendar” feature only appear in very rare cases, but I am now seeing it almost every time I am viewing a message that I want to add to my calendar.