Does Site Architecture Affect Google Rankings?

Google has put together a list of myths regarding how site architecture affects (or doesn’t affect) rankings within the search engine. They also take a look at why traffic might drop from Google to a specific website.

The myths investigated include:

  • duplicate content
  • affiliate links

There is a discussion about site design including robots.txt, moving sites and the “rel=canonical” tag. Here’s part of the presentation:

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