I found a rather interesting and amusing story on Yahoo! News, this morning when I logged into my account. It seems that, while a woman was on vacation in Florida recently, her digital camera went missing. She feared that her camera, and the pictures that she had taken during the vacation, were lost forever.
Much to her surprise, though, her Eye-Fi memory card connected to a Wi-Fi hotspot somewhere along the way and uploaded not only her photographs, but the photographs that the thieves had been taking with her camera. There is no word within the story as to whether or not the criminals were found and arrested, but at least she got her pictures back. If I was a little more skeptical, I would almost swear that this was a publicity stunt arranged by Eye-Fi. :) It sure seems like a great reason to drop the extra cash for the gadget.