The Power of Social Media – The MB Tweet Race

Those of you that follow me on Twitter (and didn’t participate) are probably painfully aware of the amount of tweeting I did this week. It was all for a good cause, though.

Mercedes-Benz hosted a “Tweet-fueled race” to the “big game” (don’t want the NFL to sue me for using their trademarked name). Essentially, from the morning of Wednesday, Feb. 3, 2011 until this evening (Friday, Feb. 5, 2011), four teams challenged their Twitter followers to show support for them and their charities. Each tweet that included your team’s hashtag gave your team a little virtual fuel to make it from their starting point to Dallas, Texas. There were various challenges, such as posting photos of landmarks, Twitter rounds of songs, etc.