I was listening to episode #194 of the BoagWorld podcast the other day. Part of the podcast included an interview with Gerry McGovern on the concept of focusing on user tasks. One of the main points made in the interview was that you need to focus on major tasks that your visitors want to accomplish when visiting your Web site and hide or even remove the extremely minor tasks. Following is an excerpt from the transcript of that interview:
everything affects everything else and people think if I add a piece of content, if I add a web page, if I you know… It’s just another page… its not… it’s going to do something positive and it’s not going to do anything negative
You at least added one link and you added one more search result that comes true and each one of those links and each one of those search results is like another sign post that can send somebody in the wrong direction.
…everything you do has three impacts. It impacts the navigation, it impacts the search, and it impacts the manageability of the website, but also that small task and small content has every bit of chance to impact the efficiency of a top task
This got me thinking. In large institutions, it’s often difficult to effectively preach the importance of reorganizing the site structure to eliminate or downplay the minor tasks, but there is something you can do to at least help your visitors a little bit.