Facebook announced last week that they will soon be unveiling new features for colleges (and other organizations) to help build public profiles for those institutions. While, on the surface, it seems like it might be a good initiative, I have to wonder how effective it will really be. Are prospective students actually still using Facebook? I have heard a lot of grumblings about the fact that older people have taken over Facebook (I’m guilty) and that the younger people are moving on to other platforms.
If they are still using Facebook, would they really seek information about potential colleges there? I have seen quite a bit of research on how students searched for information about the colleges they considered before making a decision, but most of that research is obsolete by the time it’s published. I’m curious if students really use Facebook or other social networking platforms to find information about schools. If they do, do they even consider any official information from the school, or do they just seek out other people that have “heard about” the school?
What are your thoughts?