A Sound Business Decision?

A few years ago, a regionally local grocery store chain made an innovative decision to begin offering free daycare within the store. As far as I know, they were the first (and, the only) major grocery chain to attempt something of this nature. The chain is known as Giant Food or Martin’s, depending on where the stores are located, and they are operated out of Pennsylvania. The chain dots most of the central-eastern seaboard from Pennsylvania down to North Carolina.

As I said, they opened centers inside of many of their stores called “Tree Houses”, which were structured environments in which children from ages three to ten could be entertained while their parents did the grocery shopping. Each patron of Martin’s, upon registering with the Tree House, could leave their children with the helpful, capable staff within the Tree House for up to 90 minutes on each shopping trip.