What Are You Watching and How Are You Watching It?

I’m curious to know what everyone is watching and how they’re watching it. Are you watching network television, standard cable/satellite channels, premium channels, DVDs? Are you actually sitting down and watching shows on TV when they’re on, or are you using a DVR? Are you streaming them from services like Hulu?

I’ve found recently that I rarely watch anything when it’s actually aired. Heroes is about the only appointment television in my life at this point. Occasionally, I will sit down and watch something just because it’s on, but I usually do about seven or eight other things at the same time.

I have tried using streaming services online, but my Internet connection doesn’t really lend itself to that. I do record a lot on my DVR (for the rare occasion that I actually get to use the TV that’s hooked to my DVR).

So, I’m curious – are people still watching TV when it airs? I’m curious what the impact has been over the last year or two on traditional television advertising.

What I’d Like To See – A Partnership Between DirecTV and MS

Okay, so if the world happened to be an ideal place; here is what I would like to see. I would like to see Microsoft strike a deal with DirecTV, that would allow Zune owners to hook their Zunes directly into their DirecTV DVRs and transfer recorded programs onto their Zune.

I realize that I’m reaching here, which is why I said that it would have to be an ideal world. It’s not that far of a stretch, though, to imagine some company trying to compete with the iPod striking a deal with Dish Network, DirecTV, Comcast or some other major player in the pay-TV world. If the companies were somehow able to work out the legal implications, imagine how great it would be to be able to hook up your digital media player and download the latest episode of Heroes or Doctor Who (or whatever your favorite TV shows are). That USB jack on the front (and, in my case, at least, on the back, too) should be made useful for something eventually.

What are your thoughts on this? Is this something you’d like to see? I know that Apple already introduced Apple TV, which seems to be a similar concept; but I can honestly imagine a company like Microsoft partnering with DirecTV or Comcast or someone, and allowing you to associate a Zune with your DVR.

I’m sure it’s just wishful thinking, but I’ll keep on wishing.