.eduGuru Summit 2012 – Virtual Marketing & Technology Conference

In just a few weeks, I’ll be presenting a session explaining how to write a quick WordPress shortcode, and then explaining how simple it is to turn it into a widget. If you’re interested in attending this presentation, I encourage you to do so.

In addition to my presentation, you can attend six fantastic presentations on marketing strategies and five other awesome sessions on development and technology.

All of these presentations are part of the 2012 .eduGuru Summit, a virtual conference targeted at Web and marketing professionals in education. Just because it’s targeted at people in higher education, though, doesn’t mean that the lessons learned and knowledge shared at the conference are exclusive to higher education.

The conference is being held on April 10 and 11 this year. The best part about the conference? It’s completely virtual. You can attend from the comfort of your own desk (you might, though I do not guarantee this in any way, even be able to attend the conference using your iPad).

Two Good SEO Articles

Kyle James, founder of doteduguru, analytics guru and consultant for HubSpot, made two really good posts the last few weeks about search engine optimization (SEO). His two articles deal with on-page SEO (the way to optimize the pages themselves for search engines) and off-page SEO (the way to optimize other parts of your site to direct people to the pages you want optimized).

What Does a Web Site Have to Have?

Everyone has their own opinions on the most important elements of a Web site. Most will say that content is king. Some will say that usability and accessibility are most important. Others will tell you that the design of the site is the most crucial part of the process. However, it’s rare that you see someone discuss what pages a site really needs to have.

Kyle James, a consultant for HubSpot and the founder of dotEduGuru, a Web site dedicated to discussing all aspects of Web site development at higher education institutions, made a post a few weeks ago about the three pages that every Web site needs. He claims that every Web site (whether it’s a corporate site, a college Web site or just a personal site) must include an “About” page, a “Contact” page and a site map.

I agree wholeheartedly with his assessment. Some of the first pages I begin developing for any Web site I create are the “About” and “Contact” pages. Then, for any site that includes more than a handful of pages, I begin working on the site map.

What do you think? Do you always try to include these pages? Are there other pages you have to have on a Web site?