While many people realize and recognize that there are wonderful possibilities offered by Google Analytics, few people (including myself) understand just how much you can accomplish with the service. This evening, I want to spend a few minutes showing you how you can schedule your reports and have them automatically e-mailed to you or any other recipient you choose.
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called “Motion Charts,” and an updated user and administrative interface.
If you haven’t logged into your Analytics report in a few weeks, you should check it out.
A few weeks ago, I read about Woopra over on CN. Intrigued, I decided to give it a try. I registered two accounts (one for work and one for personal use) and signed up all of the sites I manage.
A week or two later, I received notification that my sites had all been approved, and that I could start using Woopra to track them. I got all of the tracking code installed, downloaded the Woopra client to my desktop and started watching the action on my sites.
For a week or so, I was really impressed. The interface is extremely attractive, and has lots of pretty colors. The data it collects seems to be most of what I want from an analytics service.
I’m not usually one to look a gift horse in the mouth, but I’m a bit peeved with Google and their Analytics utilities.
I was hopeful, however, when I logged into my Analytics account today and noticed that Google is providing new tracking code for Analytics users. I copied the code and promptly pasted it into the template for one of my sites. Much to my chagrin, when I loaded the page in Firefox and checked my code debugger, I found that the new code produces just as many, if not more, errors as the old.
Why is it so difficult for these large organizations, including Google, Yahoo!, Microsoft and so many more, to produce usable, clean, efficient, error-free code? Why do we have to continue putting up with these types of issues from organizations that probably employ more full-time coders than anyone else in the world?
UPDATE – I’ve added some screen shots of my error console after the jump.