Imagine you’re driving along and due to a road closure you have to follow those conspicuous yellow detour signs. You’re now on an unfamiliar road, but because of the signs you confidently proceed, comfortable in trusting the arrows to tell you where you need to go.
Then there’s a roundabout and no sign. Do you turn left? Right? You’re lost and have two choices; turn back and find an alternate road you know well or blindly drive around and hope for the best.
Websites are very similar, no matter what their ultimate goal is, your site visitors need to intuitively find their way around. Too often, general website navigation and orientation disappears or changes on internal pages.
In fact, with websites this point is even more pertinent as users can just ‘evaporate’ and leave your site, instead of being forced to drive around aimlessly!