Editor’s note: Below is a recap of the “Small Business Technology Summit – Search Engine Marketing Strategies” panel at the Small Business Technology Summit held in NYC.
Speaker: Harry Brooks, Network Solutions
Providing guidance to the community about how to use SEM.
Five basic steps:
- Build Content – SEO
- Build Backlinks – SEO
- Launch Your Pay-per-Click Campaign
- Analyze Your Results
YellowPages is right where they want, when the customer wants it. Very successful ROI.