Andrew Holden is co-founder and Chief Experience Officer (CXO) at Weever Apps. Andrew is a web development expert and frequently writes about mobile visitor engagement and online best practices.
Ok, that’s cool. So what is HTML5 and what does it do for mobile?
Great question! HTML5 is the latest version of HTML – the standard for presenting and structuring content on the World Wide Web. One of the great advancements with HTML5 is that it allows websites to function like mobile apps by offering design capability that is mobile friendly, as opposed to laptop/desktop friendly. This means websites can be designed to fit mobile screens and have a user interface that is easy to control and highly functional with a touch screen. The term used for this technology is “web app”.
For practical purposes, there are two ways to implement a “web app”.
- Websites can be designed so that they can scale from a desktop monitor down to a smart phone screen.
- An independent web app can be designed, which will open when a website is accessed on a mobile device.
This new approach of presenting mobile content is breaking down barriers – including time, money, and the ubiquitous App Store. The doors are now being opened to individuals and small business. Big players are also gravitating to this alternative as they recognize the benefits.
Here are the facts about the mobile market: 50% of all local searches are now on mobile devices. This is largely due to smart phone ownership surpassing cell phone ownership in the US and other countries. Despite this notable adoption, most businesses don’t have any mobile solution of any kind – let alone the subsequent marketing benefits. Unfortunately, traditional app development is just too time-consuming, expensive, and technical.